THE SEVEN CREATIVE STRATEGIES
The Project Brief: Choose an everyday useful object and represent it using the Seven Creative Strategies which are Combination, Juxtaposition, Isolation, Metaphor or Simile, Change of Context or Environment, Physical/Shape Similarity and Material change Swap or Focus.
After some thought I decided I would use scissors, they are well known to everyone and there is many fun things that I could do to represent the Seven Creative Strategies.
I have chosen to display the rough draft which is my pencil sketch and then the final outcome.
The Final Projects
These seven images represent the completed project of my seven images. Through enormous amount of editing and feedback, these were the images. I have listed the images with their category and the definitions from our project brief.
1. Change of Context or Environment - This strategy contrasts objects with unnatural or uncommon environments to highlight a concept or communicate an idea.
Shortcut through the Mountains
2. Combinations - This strategy is about bringing together two different or unrelated things to create a new object that still makes some sort of sense.
Splitting Hares
3. Isolation - This strategy focuses the viewer on an element in a composition by separating it visually from its surroundings or other objects.
Slicing through the Water
4. Juxtaposition - This strategy is more about contrast, i.e. showing the differences between two things rather than their similarities.
Peacocks Tail is on the cutting edge
5. Metaphor or Simile - This strategy is focused on the meaning of the image created with your object as it relates to something else.
6. Physical shape or similarity - This strategy uses physical similarities to showcase connections between objects that normally don’t connect.
Ice on this hill cuts right through You
7. Material Change/Swap or focus - This strategy swaps a material property that we are accustomed to with another.
Ballerina's Legs are "Cut"
