A runner's high is a brief state of euphoria, a sense of extreme joy or delight. By Providing our customers with a chance to experience the Runner's High, they'd be able to associate running as a positive activity, allowing them to kick start their running journey.

Nike hosted The Chase to allow customers the opportunity to get a runner's high experience, encouraging them to test the shoes by outrunning out Nike's athletic employees. When they successfully outrun the employees, customers get their sneakers for half its original price. The Chase aims to encourage and kickstart out customer's running journey.