When you fly with Air France you don’t fly with any company.
The Equation of Happiness is a series of films to better understand the entire experience that is the travel by Air France, all the services and all the emotions that come with it.
6 films (each one in two formats: 30" and 15") on a really tight schedule,
and a really really really tight budget! And if I can brag about it for 2 sec –
those ads received a 100% approval score when tested. No shit, we actually
re-tested them to be sure.
and a really really really tight budget! And if I can brag about it for 2 sec –
those ads received a 100% approval score when tested. No shit, we actually
re-tested them to be sure.
Credits
CLIENT / Air France
AGENCY / BETC
COPYWRITER / Souleman Diallo
ART DIRECTOR / Charles- Antoine de Sousa
CREATIVE DIRECTORS / Margot Helfter, Ivan Beczkowski
PRODUCT / Anyce Nedir, Jade Sartorius, Romain Degelcke
