Genia Philip | Philanthropy in 2022: How Social Media Is Changing Fundraising
Technology plays a vital and critical role in shaping how nonprofits approach donations and philanthropy as a whole. New developments in technology offer efficient and cost-effective ways to allow professionals to crowdsource and fundraise far more efficiently than before.
Technology also plays a critical role in how people support community nonprofit and philanthropic causes. To simplify your fundraising efforts and marketing strategies, one should adopt this modern nonprofit strategy to manage their campaign. In 2022 there are some emerging trends when it comes to fundraising; keep reading to learn more!
The Power of Social Media
Fundraising is all about engaging with people as much as possible, and social media provides one of the best platforms to engage with potential donors. Based on data released in 2021, approximately 4.48 billion people globally are actively involved in various social media platforms. This indicates about a 13 percent increase from the data released in 2020. As of now, nine in every ten people have access to the internet, so you can reach a global audience when using social media to raise support.
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