· D E S C R I P T I O N ·
Neula Atelier is a little book bind studio established in Barcelona and managed by two sisters.
In the Atelier you can find handcrafted unique pieces and small editions of notebooks, photo albums, agendas, photo frames, etc.
· P R O J E C T ·
This new branding consists in a monogram that joins two different parts, like the two owners of Neula, which reminds a pile of books.
We can see a decorative pattern made with a synthetized version of some book bind stitches. Applied mainly in the business cards and wrapping paper allows workers and clients to carry on with them a different version of the product catalogue.
Art direction | Branding | Bookbinding| Stationery
The brand: The logo becomes an icon with the fusion of the initials, reminiscent of a pile of stacked books. A design with clean lines reminiscent of a sewn thread.
Turquoise power: This color is chosen as a contrast tone. From the synthesis of the different types of binding made in the Atelier, a support pattern is created for different resources.
Line of products: Each notebook has a paper band with the history of the atelier and the technical data of the notebook. We observe how the turquoise color highlights the band but does not detract from the design of the fabric, they do not compete for the attention of the eye.
Variations: Through the pattern or simply the use of color, we get applications with a very strong personality that is easy to identify at first glance.
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