Branding Standards
When United and Continental Airlines merged back in 2010 the combined airline took Continental’s logo and United’s name which I thought of as ridiculous. This was an opportunity for rebranding and changing the people’s perception of the new airline. Instead, they stuck with something that has been around since the early nineties. So unlike United, I took the opportunity to come up with a combined identity for both airlines. I hope you enjoy it.
Mobile App Redesign
As if coming up with a new identity for the airline, I also took it upon myself to play around and redesign the mobile application. Previous versions were lacking quality both in design and user experience. What I put together would drastically improve the usability of the application and customer satisfaction. Check it out below.