Loeries 2020 Campaign Identity

Campaign identity

We were asked to design a unique campaign identity that captured the spirit of the biggest Advertising Awards Show in Africa and the Middle East in a contemporary way and reflected its diverse audience. Using patterns that are part of the cultural fabric of these locations, we designed a kaleidoscopic visual language that blended the cultures graphically.
Loeries 2020 Campaign Identity
Published:

Project Made For

Loeries 2020 Campaign Identity

We were asked to design a unique campaign identity that captured the spirit of the biggest Advertising Awards Show in Africa and the Middle East Read More

Published: