Leeds University RAG Magazine
I worked with two other designers to design the 'RAG MAG', a 40-page booklet to promote the events the RAG Society holds. 12,000 copies were printed and delivered to every first year student at the University of Leeds.
The Leeds RAG Society is the official fundraising body of Leeds University Union. It is the biggest society in the Union with over 900 members who together raise over £300,000 for various charities.
We created the brand identity for the society taking inspiration from the previous years branding, to keep consistency within RAG and make it recognizable. The brand consists of the tiling pattern used on the front of the magazine. The colour palette was chosen around shades of green as this was already the main identity colour of RAG. The brand identity pattern is also used for a lot of the promotional material to help associate the pattern with RAG.
RAG WEEK
RAG Week takes place every year and puts on a variety of events around the University of Leeds to raise money for local charities. As part of RAG Week I designed a banner to hang over the Leeds University Union that was printed at three metres wide making it on show to everyone entering the Union.
