Up Your Edit Game was a 2 stage, influencer led social campaign highlighting the tools and ease of use of Adobe Lightroom Mobile app. First we asked influencers across 3 markets to take the 60 second edit challenge, where influencers were tasked with editing a photo in the Lightroom App in under 60 seconds. This was followed by a retargeting campaign, using bright engaging visuals and high energy motion graphics we encouraged users to download and try the app for themselves.
