BrandEd: Identity
In 2017, our parent company, Cambridge Information Group, rebranded its education division as BrandEd. Along with that change, I created the identity for BrandEd, rooting the color palette in Cambridge Information Group's design system but bringing a more contemporary look more suitable to a modern education / edutainment company. A practical set of stationary was created to standardize some everyday needs. BrandEd is a "silent" partner in all its education endeavors so the identity hasn't been consumer-facing but is situated nicely to do so when the time comes.
Primary Logo
Stationary
Business Card
