• Veggies •
Brand Identity + packaging concepts for the launch of a new product in the UK.
This product is called "Veggies" crisps, a snack, made of mixed vegetables,
tasty but at the same time healthier than average alternatives.
Ideally competing with brands such as Tyrrell's, Kettle, Boxerchips,
this product aims to reach a medium-high class target.
I was asked to design a rectangular label and a circular lid-cover,
while the actual packaging would be a cylindrical transparent plastic pack,
to allow consumers see the product therefore enhancing its 'natural feel'.
I was asked to design options in 3 categories ( +1 version each for children)
1 • Bio Classy
2 • Nature Retro
3 • Playful Funny
Convey the idea of the class of products: bio but also ‘classy’.
To do that, I chose to use cardboard texture and black the ‘Marks & Spencer’ way.
Then I tried a more modern and more neat style.
Natural products are a bit vintage: it gives it a bio feel, and an idea of quality.
Characters added to the packaging. The grown-ups' and kids' versions may coincide.
Concepts were presented to the university commission and awarded with the higher marks.
Graphic Design by
Erika Bertolini
Some images and collage works taken from copyright free internet pages.
