Developed conceptual artwork & coordinated designers to create graphics that meet the purpose of the leaflets, communicate effectively, and appeal to both the needs of the consumer and the organization.  Elements such as distribution of information, space, colours, fonts, unity, and folding structure, amongst others were all observed to detail in order to build an attractive layout with ease of legibility. 

 

The information of the above facades follow a hierarchical structure of information starting from the most important. The artwork was strategically placed, according to the hierarchical structure, on a studied folding solution that leads the consumer from one page to another in a professionally organized layout. The project involved a strong teamwork, brainstorming sessions, and continuous design proofing to finish the final product to a professional standard.

 

 

Artistic Direction: Louise Ellul 

Brief: Mark Pace, Louise Ellul

Copywriting: Louise Ellul

Head of Marketing: Mark Pace

Graphic Design: Alert Communications Ltd.

Front page of the Tourist Guide Leaflet.

Second page of the Tourist Guide Leaflet

 

The folding structure opens onto the second and third page of the leaftlet, providing prospective visitors with information about the Malta National Aquarium and transport.

Third page of the Tourist Guide Leaflet

Features of the Malta National Aquarium 

 

The folding sructure opens all the features in one page.

Back page of the leaflet.

Front page of the Tourist Guide leaflet.

The folding structure opens onto the second and third page of the of the Tourist Guide leaflet. 

Prospective visitors are guided onto the About Us and Transport information.

The folding structure leads onto the features of the Malta National Aquarium as shown below.

Features of the Malta National Aquarium

One keeps unfolding to find the map of the Malta Naitonal Aquarium complex with labeled amenities.

Road map of the Malta National Aquarium complex.

Front paage of the Visitor's leaflet.

 

The purpose of this leaflet is to provide visitors with information about the thematic concepts of the aquaria.

The front page is a continuous image of the Malta National Aquarium poster created with the intent to provide visitors with a memory poster.

On the back facade of the leaflet, visitors find a detailed map of the aquaria where each aquarium is labeled. It further provides information about the thematic concepts of each aquarium that helps the visitor gain a deeper understanding of the featured underwater world.