Nestlé Sweet N Tasty Yogurt - Start Smart and Go
Nestlé Sweet N Tasty Yogurt is positioned as a healthy breakfast option that gives the right uplift to young adults to start the day right.
Brief: A PR and content campaign had to be created to reinforce Nestlé Sweet N Tasty Yogurt as the perfect tasty and healthy breakfast that enables the audience to conquer the day. #StartSmart is the platform created by the brand and had to be expanded further.
Big Idea: #StartSmartandGo
When you start your day smart with Nestlé Sweet N Tasty Yogurt, you go on to work smart, play smart and live smart.
Solution: A catchy 15 second sound-bite was created on #StartSmartAndGo to go with an Instagram filter which showed influencers and micro-bloggers consuming the product and going on to live smart in various aspects of their day.
100+ videos were populated on the hashtag #StartSmartandGo on Instagram
Corresponding digital content populated on Nestlé Yogurts assets
Agency credits:
Hiba Taha - Creative Manager
Arslan Pirzada - Art Director
Salman Khan - Account Director
