Introducing the new visual identity for Spectrum, a cutting-edge consulting firm that provides strategic solutions to businesses worldwide. The new branding features a sleek and modern logo design that plays with negative space to create a clever and memorable mark.

The logo design incorporates two arrows that come together to form the letter 'S' in negative space. The arrows symbolize progress, direction, and growth, while the negative space creates an optical illusion that adds a touch of mystery and intrigue to the brand's visual identity.

The branding is designed to showcase the strategic approach and commitment to progress, direction, and growth.