OVERVIEW
BRIEF: Working in a team, create a communications strategy and accompanying film to promote Very x Re-Fashion, and encourage consumer participation
JOB ROLES/SKILLS: CAMPAIGN PLANNING, KPI RESEARCH, VIDEOGRAPHY, FILM EDITING, STORYBOARD PLANNING, LOCATION PLANNING, CONCEPT AND OUTCOME CREATION, INDUSTRY AND MARKET RESEARCH, TEAM WORK, COLLABORATION
This is our fashion film and integrated marketing campaign for Very x Refashions' takeback scheme. Working in a group we were briefed by industry clients both from Very and Refashion to help them create a marketing communications strategy and an accompanying film, to promote Very and Refashion and encourage participation in donating unwanted clothes. We realised we needed to help consumers understand their overconsumption, and did this by personifying the clothes left in the back of the wardrobe, portraying their emotions of loneliness and isolation. Here are a few slides from our presentation. In the group, I created the event concept, and did a lot of the filming for the outcome.
