Background: RMIT Vietnam Disability Resource Centre (DRC) is the first service in Vietnam to support students and staff with disabilities in tertiary education. "Twist Your Lens" is a communication project carried out by a group of Professional Communication students to arm the audience with a new perspective on people with disabilities, and inform them of the launch of this pioneering service.
Key message: Disability is in the eye of the beholder. Change the way you look at people to see their abilities instead.
Creative strategy: Introduce the progressive way to perceive people with disabilities through a symbolic key visual (a twisting kaleidoscope) and an empowering tone-of-voice.
Print Ad
(Note: SLAM is an acronym for "Student Learning Advisor Mentor")
Exhibition
Press Conference & Media Tour
Media Release
