The aim of the exhibition is to inform, educate and entertain the audience by showing them the stunning efforts shown throughout wartime Britain by a few brilliant individuals who used brain over brawn and trickery over force in order to complete their missions.
Focusing not only on Charles Fraser Smith, but also Jasper Maskelyne and the Ghost Army; we felt it was important to acknowledge the amazing accomplishments of some amazing minds during the war effort.
We emphasise how, without these individuals, Britain today may have been a very different place. We do this through the use of subtle lenticular imagery which shows the “then” and “now”; the “before” and “after”. This idea is utilised throughout the exhibition and its relating media i.e. invitations and advertisements. The exhibition centres around the role of trickery which was pivotal in the success of many operations during WW2.
The exhibition also has a theme of a curve shape, which is taken from the "O" in the logo and used throughout.
Focusing not only on Charles Fraser Smith, but also Jasper Maskelyne and the Ghost Army; we felt it was important to acknowledge the amazing accomplishments of some amazing minds during the war effort.
We emphasise how, without these individuals, Britain today may have been a very different place. We do this through the use of subtle lenticular imagery which shows the “then” and “now”; the “before” and “after”. This idea is utilised throughout the exhibition and its relating media i.e. invitations and advertisements. The exhibition centres around the role of trickery which was pivotal in the success of many operations during WW2.
The exhibition also has a theme of a curve shape, which is taken from the "O" in the logo and used throughout.
Logo
The decoy logo encompasses the ideas of trickery and deception by hiding the top and bottom of the word 'decoy'. This represents a decoy in itself. The word is still legible but gives the impression of there being more than meets the eye.
Quotes
Lenticular Walls
Lenticular Walls
The imagery in our exhibition is based on metaphors and used as lenticular walls, so that walking in one direction you would see the image from the present, and in the other direction the image from the past. These images in particular were the theme of our exhibition. Each room in the exhibition has a different metaphorical lenticular wall.
Present:
Dandylions are symbolic for positivity, progress and survival. Ferthermore yellow is symbolic of communication, clarity, and is associated with an intelligent, quick witted and alert mind. This represents what our artists of trickery achieved during WWII.
Past:
Thousand of lives were saved due to the trick artists’ work. A sum of 5,896,000 British men served in WWII.
923,000 were Navy, 3,788,000 Army and 1,185,000 RAF.
2D Wall Graphics
3D Wall Graphics
Imagery and quotes on the walls shows the recruitment of the army. Real paintings and drawings which the troop created themselves during the war, promotes their talent and creativity within the army, and the theme of the exhibition.
The illusions and tricks which the ghost Army performed to fool the Germans, is shown on large images spanning the walls which looks bold, striking, and impressive.Image captions to the right hand side tells the story behind the image.
A reflection of the Ghost Army troop creates the impression of the team being larger than it actually was. The room itself is therefore taking part in creating an illusion.The image will be positioned at the corner of the room, where a large mirror will span the height of the adjacent wall. This will reflect the image and create the illusion. At this area of the room, faint sounds of an army troop will also be played, to exagerate this effect.
When entering the room the lenticular wall is first seen to your right. This tricks and confuses the viewer into what it means, as the modern image of the toy soldiers is seen first. As you walk further into the room the WWII image of the trench is revealed, enabling you to compare the two.
Explanations to each image are positioned either side of the lenticular wall. In the centre of the room a large inflatable tanker shows a physical replica of a Ghost Army illusion. Floor pumps around it enable the visitor to inflate it themselves and take part in creating the illusion.
VIP Invite
Wayfinding
Signs which give the visitor directions to facilities they might need, such as toilets, cafe, shop,
customer services etc.
The exhibition has a consistent use of a red curve to create a recognisable shape for way finding.
The exhibition has a consistent use of a red curve to create a recognisable shape for way finding.
The visitor can then look out for this shape to find directions and information about the next room. Signs on
the door entrances give a brief introduction to the next room, and signs placed at the top of the walls give directions to facilities.
Signage
Signage to be placed around the exhibition and London location. The use of metaphorical imagery
within the exhibition is shown to give curiosity, and arrows direct the visitor towards the loaction of
the exhibition.
Advertising Posters
Both posters are displayed nearby eachother such as ad shells and double sided posters placed onto glass. Therefore the viewer can see the metaphorical imagery, and become curious about what it means.
Brand Guidelines
