Logos:
The brand identity created for Ground Hound Coffee & Co. is a dog themed coffee company that serves coffee & bakery goods in store, as well as providing coffee products to make coffee at home. As its logo is a dalmatian, the cafe would be dog friendly & serve dog friendly menu items; the location of the company being Portland, OR as one of America's most dog friendly cities. In the spirit of being a dog friendly company, it is advertised on the packaging that a portion of the profit made would be donated to a nonprofit adoption shelter to help dogs find forever homes.
Iterations:
Mood board:
Business Card:
Iterations:
Deliverables:
As the company is a dog themed & dog friendly establishment, each roast is named after a dog related theme such as "Morning Walk" and "Best in Show," as well as having an illustration of a different dog breed on every blend. The house blend boasts the companies mascot, a dalmatian, with a golden retriever for blonde roast, a poodle for French roast, and a Boston terrier for New England roast.
Iterations:
Mood board:
