Vortex Packaging:
Vortex is an ice cream brand sporting black packaging with neon accents. This packaging is based on the colorful flavor syrups on the outside of the ice cream.
The single serving packaging is made up of a clear container to highlight the color rich syrups. The branding can be found on a simple logo sticker on top of the cup.
Vortex takes the idea of a gallon tub and flips it into a sleek box with colorful lines. These boxes contain four single serving cups, allowing for the product to be shareable without the hassle of scooping the product into different bowls. The package design continues the neon lines from the logo across the rest of the box. It also includes a nutrition label and a graphic showing that there are four free spoons in every box.
This image shows the inside layout of the box packaging. There are five compartments made of crossed cardboard to ensure the stability of the product throughout transportation. Four compartments hold a single serving cup in each. The fifth compartment holds the four neon spoons that come in the boxes.
