The Chocolatier (2021)
Background: The chocolatier is a passion project started by 2 sisters during the midst of pandemic. The chocolatier is a small business that spreads joy by making sweets such as cakes and chocolates that are freshly homemade. These chocolates and cakes have received amazing reviews even though they(the sisters) do not have a background in baking or culinary.
Challenge: The aim was to create an online presence for The Chocolatier that was appropriate and clearly showcases what type of business this is. Being a small business their accessibility to the cakes and chocolate boxes were limited to only 2 colors(green and pink), therefore the brand identity had to be created in a manner that the boxes do not go to waste.
Audience: From kids to adults. There is no age limit for chocolates and cakes. However they are mostly purchased during birthdays or during a festive seasons as a form of gift.
Deliverables: Print and digital creatives for brand personality and growth that will get traffic on their social media.
