Ben & Jerry’s Rebranding
For my project, I wanted to experiment with textures found in nature and within environmental disciplines in order to push further on Ben and Jerry’s climate justice campaign. I believe I am approaching this project with a sturdy environmental foundation, as I have been studying the discipline for the last three years. Something I know I wanted to avoid in this project was greenwashing. Greenwashing is the use of natural colors and designs to communicate a more environmentally friendly appearance, even though the product itself has a rather large carbon footprint. My goal in this project is to create an ice cream label reflects both the climate crisis we find ourselves in as well as Ben & Jerry’s position within this discussion.
Included below is a pattern that includes both the color schemes rendered from the typology of Ben & Jerry's ice cream flavors and elements of topography (or elevation mapping) inspired from the geological discipline. This pattern was included in my three deliverables also pictured below: an ice cream cup, ideally made from ethically sourced paper or engraved onto metal tins (making them reusable within Ben & Jerry's stores); a reusable tote; and a Ben & Jerry's menu poster.