Briefing
Test 2 Build is a Construction Material testing Industries based In India, They help to analyze the material to ready your building for long survival. The Testing company serves industrial, corporate and residential clients.
T2B 's desire is to be recognized and remembered for having excellent projects and services. The creation of the logo for this new brand was based on several elements of the construction, production and search.
The brand
The client suggested that we use "a building and searching Icon" in the Creation of the brand, something that refers directly to Testing. It's a big challenge, since the Search Icon is Circle and the buildings' shape is rectangular and cubic. The typography of the visual identity was chosen with the aim of reinforcing the brand's attributes, being also strong, geometric, easy to read and apply.
Color
The Green color emphasizes Growth and renewal. Green is a color traditionally used for signage in civil works and also represents Nature, enthusiasm and confidence, things that are valued in the construction Related company. Well, Gray has an exhibition role, safe, balance, maturity and reinforces security, but in an external aspect, that is, security for customers and partners, security in relation to delivery times and commitment to projects.
Construction of the Symbol
From a study, we made an idea viable and reached a consensus, as we decided to create a symbol, we used the combination of a "building" symbol, the company's initial letter "T", Middle number 2 and Last letter B, Shield icon and search icon to compose the brand.
