Simple logo, digital assets, and watermark for a photographer to sell prints through an online storefront. The client specializes in wildlife photography with a focus on birds and wanted the new logo to reflect that focus along with the idea of photography as the capture of light.

Creative Direction & Design: Salem Pierce

Of the original two concepts, the first design was a simple design meant to act as a frame for the artist’s work. The second focuses on the camera, depicting the shutter open. Both concepts focus on the moment of capturing a photograph.

The client initially chose the camera logo but also requested a unique watermark design. As we worked together to develop the iconography for the watermark, the client loved it so much they chose to use that as their primary logo instead.