Client: Tuong An
Art Director: Hieu Nguyen
Copywriter: Cat Tuong, Tram Le, Tu Hao
Celebrating the 43th anniversary of the first cooking oil in Vietnam, Tuong An Cooking Oil reminds Vietnamese people about the sweet old memory of homemade food with the crunchy texture made possible by Tuong An cooking oil.
COMIC STRIP AND KV
The main key assets for this campaign are the KV with a series of illustration demonstrate the long history of presence of Tuong An Cooking oil in Vietnamese home meal.
By using the traditional 6-8 style poem, we create the homely among our audience, which inturn, associated with the brand essense of Tuong An Cooking oil - The old friend, the best oil for fried food.
THE KV
The Comic Strips
SOCIAL CONTENT
INFLUENCER MARKETING
Social Activity
To further emphasize on the USP of Tuong An Cooking oil product as "creating the light, crunchy texture fore fried food", we launched the Social Activity "The sound of Crunch" and encourage people to submit the irresistable sound when they bite into the crust of a fried food, made by Tuong An Cooking Oil
PR
