European Study Tours organise educational trips for students both in this country and abroad. The conferences EST puts on cover a variety of subjects and are designed to engage students in an interesting and interactive forum often bringing industry leading guest speakers to their conferences.
The flyers the company use are one of the primary means of advertisement for these conferences. The flyers were redesigned with two distinct purposes in mind. The back being informative to the teachers that receive the flyers through the post with the front acting as a poster with interesting imagery and key information aimed at the student. By designing the flyers this way the teacher could absorb all the relevant information and should they wish to encourage their students to attend the flyer could be pinned up on notice boards with the poster side encouraging student attendance.
The conference logos were redesigned from scratch. To ensure the European Study Tours conferences were easily recognisable the logos follow a distinct style with the use of illustration and consistent typography. The reverse of the flyers has been set clearly with a distinct hierarchy to ensure the information is easy to absorb and communicate to students.
