ATRAPA-2 is an urban festival from Pamplona-Iruña.
ATRAPA-2 means trapped in Spanish. The festival was born as a response to the cultural crisis that existed during the COVID-19 pandemic. A year in which we have felt trapped, and now we want to be trapped by dance, music, illustration, graffiti...
Under this idea, the logo, messages and images are trapped within the forms of urban culture.
Animations by Álvaro Melgosa
Fresh and positive brand universe to a new cultural paradigma.
The result was the urban support of the entire city.
The concerts were sold out and the public is already looking forward to the next edition.
The concerts were sold out and the public is already looking forward to the next edition.
