Fig Tree Yarns
BRAND IDENTITY | GRAPHIC DESIGN
Fig Tree Yarns is a yarn studio and store in the beautiful Island of Jersey stocking artisan hand-dyed yarns imported mainly from the USA.
The brand needed to communicate a warm, rustic, island feel while retaining a professional, fashionable finish. The logo, as part of this brand, needed to appeal to the target audience who are interested in knitting crafts and are able to afford a quality yarn; warm, rustic, approachable, creative.
The three variations of the identity are used together as a suite for print, website and social media requirements.
