INTEGRATED CAMPAIGN AGAINST CYBERBULLYING
Often people involved in cyber-bullying don’t think about the consequences of their words.
Although it happens in the digital world, this doesn’t mean that the pain isn’t real. Closure, feelings of guilt, isolation, and in more serious cases even suicide are extremely real and serious matters caused by cyber-bullying.
The campaign aims are to remind people to think twice before sending a bad comment or posting on social media because it could cause real pain.
The no-profit association 3W4U is focused on any genre of cyber crimes. Their aim is to make the Internet a better and safer place for everyone. 3W refers to the World Wide Web or WWW, while 4U stands for “for you” as “we are getting the internet a better place for you”.
UNCONVENTIONAL CAMPAIGN
For the unconventional campaign, the idea is to create an interactive stand, with immediate and catchy visuals to get effective attention from the public.
The campaign can be located at bus stops or near any place where a lot of students are gathering together.
The creative idea is to display a picture of a kid, underneath a blanket space saying “leave a comment”.
Two main things can happen:
Negative comments:
The screen will crack, the kid face will turn into a face full of bruises, and the message “A bad digital comment can cause physical pain. Think before you type.” will be displayed.
Positive comments:
The kid face will remain the same, the message “Not everyone is kind like you. In case you need, we are here to help.” will be displayed.
