PROJECT DISPLINE: Branding Design
MEDIUM: InDesign, Illustrator, Photoshop
The purpose of this brand identity is corporating the successful branding of the Cajun restaurant.
Endless Cajun’s marketing strategy is a casual dining and music venue that creates a lively and entertaining focal point for the neighbourhood. The brand is aiming to bring the warmth and ‘joie de vivre’ of Cajun culture to the urban scene. It means a feeling of great happiness and enjoyment of life. Target audience is middle-income adults, aged 30-35, who want a special dining experience with live music.
The brand’s idea and theme for imagery is the Mardi Gras costume. My interest in Mardi Gras has influenced the decision to base the imagery theme for the brand on feather and mask of gorgeous Mardi Gras costume.
The brand style is influenced by the Pop Art style artist Andy Warhol. In particular, the abstract and nontraditional patterns with vivid colours demonstrated in this unique design style. The brand have an abstract and irregular illustration with intense typography.
