LA ESTELITA
Negocio familiar, supermercado que cuenta con mucha variedad de productos seleccionados de buena calidad.
Se crea el concepto basado en los abarrotes o “tiendita de la esquina” en donde conoces a todos los empleados y te sientes como en casa.
A partir de este concepto se creó una tipografía basada en los rótulos mexicanos y un patrón basado en la talavera.
El nombre nace de que se busca rindar homenaje a todo lo que Estela (la abuela) era, un supermercado honesto, familiar, íntegro, tenaz y amoroso.
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LA ESTELITA
Family business, supermarket that has a wide variety of selected good quality products.
The concept is created based on groceries or "little corner store" where you know all the employees and feel at home.
From this concept, a typeface based on Mexican labels and a pattern based on the "talavera" were created.
The name is born from the fact that it seeks to pay tribute to everything that Estela (the grandmother) was, an honest, family, integrity, tenacious and loving supermarket.
The concept is created based on groceries or "little corner store" where you know all the employees and feel at home.
From this concept, a typeface based on Mexican labels and a pattern based on the "talavera" were created.
The name is born from the fact that it seeks to pay tribute to everything that Estela (the grandmother) was, an honest, family, integrity, tenacious and loving supermarket.
