For this project I used Adobe InDesign, a desire to discover the significance of grid structure in graphic design, and a curiosity to learn more about the organization of typographic form. The essay I used came from Eye Magazine. During this project I learned how to organize bodies of text using hierarchy, I further developed an understanding of different typographic forms, I discovered how to coauthor an essay and give different aspects new meaning through the effective use of variation in type, and I bettered my understanding of the typographic grid system.
Introducing Caslon
Caslon is an old-style, serif typeface. It was designed by William Caslon in 1722. His typefaces established a strong reputation for their quality and their attractive appearance. They were well suitable for extended passages of text. The Caslon typeface fell out of style, to some extent, in the late eighteenth century. This was due to the arrival of transitional typefaces like Baskerville and the growing popularity of modern design styles, influenced by the quality achieved by printers like Bodoni. With the rise of the arts and crafts movement in the nineteenth century, Caslon's types and other eighteenth century typefaces returned to popularity.
Layout 01 - one typeface, 9pt. size, X-axis only
Layout 02 - one typeface, multiple point sizes, X and Y-axis
Layout 03 - variations in point size and style, can use Z-axis
Layout 04 - variations in point size and style, multiple typefaces, can use X Y and Z-axis
