Kulula Radio Adverts
BRIEF: Conceptualise a radio campaign to communicate this deal to potential customers: Kulula.com is launching new flights from Cape Town to Nelspruit and Bloemfontein from R980 (incl. VAT, Ts & Cs apply) Communicate this to the public.
CREATIVE SOLUTION: Through these ads, written to share the communication that Kulula is now flying to Bloemfontein and Nelspruit, the goal was to do exactly that. The characters were imagined specifically as people who would be familiar to a target market interested in this information. The beauty lying in the familiarity of these characters, is that the customer listening will be able to envision how the character might look and act in person. These radio adverts are aimed at both current and potential customers, while still staying entertaining to all listeners through a light-hearted and energetic tone.
