IOW 300.3 |PACKAGING DESIGN
Project brief
The objective of this project was to create a packaging design solution for the brand conceptualized in the Corporate Identity project. The packaging design solution had to combine typography and visual elements to give an extendable perspective and personality to the product that would be contained within the packaging, and illustrate with different elements, a range of variants for the family of products. This needed to be translated into a 3D render along with a A3 Board to serve as an advert for the product range
Deliverables
3 x Flat designs
3-5x 3D Renders, showcasing renders
1x A3 Board
2x Additional A3 board
Design strategy
The aim of this project is to extend my interpretive and spatial thinking skills in order to come up with an interesting, visually appropriate, logical and alluring packaging solution suited to my identified target audience.
See yourself in a new light
Hers, Bottle Packaging
To all those Southern Belle’s. Something strong and sweet is what we have for you. Here, incorporating the brands values of female strength as well as daintiness into the patterning and illustrations of the packaging. Inspiring you to have the self-confidence of your dreams.
Dapper Debonair Treat
His, Bottle Packaging
To all those Southern Brute’s. By treating yourself well, you will treat others well. Enrich yourself in the respect and dapperness you deserve. Don’t be fooled by the name Brute, they have a cottony soft side too. Gentle and determined. Feeling ready to take on the world. One spray at a time.
