Bereshit
Art Direction
A video dance that depicts man's journey from creation to self-destruction, as well as the destruction of the earth. The protagonist travels between three worlds: the natural world, the technological world and the world of increased consumption.
I chose three hues to represent the worlds: orange, purple, and green (respectively). The colors, as well as the variety of goods, becomes increasingly intense over time. This is done in order to create a suffocating and chaotic movement.
