I created all the illustrations for a campaign called Spörkin telja ("kick counts"), which raises awareness of a baby's decreased movement during pregnancy.
The campaign included a brochure that is still distributed for every expectant mother that explains how to react in case of any changes in movement.
A website was also created for further information: sporkintelja.is
Finally, a video was released to raise yet further awareness, see below.
Done in collaboration with Döðlur studio.
2018.
We explored going into more detailed illustrations but decided that the delicate texture of light sketches fit the sensitive topic better.
I painted over a still from a video footage, in order to give off the impression that it was a still painting, before the child suddenly starts moving.
A video that accompanied the campaign. It shows all the various illustration with a slight animation effect, something I was made aware of beforehand and therefore had to draw them in particular layers for that to be accomplished.
