Starting with a single form field, the form detects whether the user's domain is already part of an existing business. If it is, it suggests joining the business rather than going through the process to create a new one. If it's not, it follows the following flow:

The existing form took the user to the create account page first, which caused a lot of existing Evernote users to create new accounts just to get Evernote Business (Evernote Business simply upgrades a regular Evernote account).

 

In this redesigned flow, the user is taken to the sign in section first.

 

It also provides the user with a way to send the flow to an administrator in case they have no access to billing information.

 

The bottom part outlines the information communicated to the user, as one of the main goals of the redesign is to better educate users on making the most of Evernote Business as they walk through the sign up flow.

The payment screen is straightforward and provides an organized summary that highlights the most important information. The explanation text is presented chronologically.

The user is then taken to the setup page, where they fill out personal and company information.

 

Button labels are indicative of their action, and hints help the user formulate their expectations.