USP (Unique Selling Point)- A range of different coffee pods all from different parts of the world.
SMP (Single Minded Promise)- Experience the origins of coffee.
This is an experiential campaign for Nespresso South Africa. The experiential advertisement is an extension of their campaign "Reviving Origins", a program to restore coffee farming in regions where it is under threat.
The experience will live in airport lounges as a way to appeal to the tourist and frequent-flyer market. It will focus on the origins of coffee and bring different countries' experiences to the audience using projection mapping to create a micro-environment within the airport.
Coffee is culture. It means a lot of things to a lot of people. While it may be a livelihood for some, it is an excuse to take a break for others. Use your senses to experience the origins of coffee in places where coffee is more than just a crop.
