As Tel Aviv City celebrated 100 years and got all new brand, it's been decided that all of it's sub companies will get rebrand as well.
All the new logos should get some elements from the new Tel aviv logo. The Israel Trade Fairs & Convention Center is one of those companies.
Our job was to keep the flying camel from the old logo and combine it with Tel Aviv new logo.
The flying camel is one of the only remains of the logo from the foundation of the trade center.
Another step that conduct us on our job is to change it from Israel trade center to Tel aviv trade center.
that means it should get the Tel Aviv character.
The first step was to make the camel more identify as a camel.
The project was under the studio of Adlai&Partners
