Do you know who your ideal customers are? Do you know their likes and dislikes? How much money do they make in a year? How many times do they shop in a week? Do they use LOL at the end of every sentence?

These questions may not seem important to you compared to the product/service you sell. But it's important to know your customers in and out, in order to create the right message to connect & influence purchasing decisions.

Here are the 3 benefits of knowing your customer:
1)  Knowing your customers boosts customer loyalty
2) Customer-centricity, a business model based on customer knowledge
3) Meet expectations (happy customers = happy life)