Samsung 2019 Retail Rebranding Exploration
In 2017-18 Samsung had a well established look at retail. We proactively created looks to present to back on how the next years evolution in retail could look like.
Initial Mood Board Inspiration
4 material/aesthetic directions
Final Mood Board
After initial feedback and client discussions I finalized one cohesive direction from the initial inspiration.
SoundBar Example Branding Concept
A symmetrical design with accents of wood and blue highlights
Button Pad Exploration
