Almada Portuguese Bakery Branding
BRAND STRATEGY / CONTENT STRATEGY / VERBAL IDENTITY SYSTEM / VISUAL IDENTITY SYSTEM / BRAND SYSTEM GUIDELINES / BRAND ACTIVATION / USER EXPERIENCE DESIGN / USER INTERFACE DESIGN / WEBSITE
creation of a graphic identity for a London based family bakery. the bakery will have both an online and physical presence, a street shop and eventually a presence on street food markets.
there’s a strong connection to the identity and history of the city of Almada, Portugal since is the birth place, and middle name as well, of one of the owners. we’ve brought the tiles on the facades, the Tejo River, the “cacilheiros” boats that crosses the river, neighbourhood families, the proximity of everyone to the flavours and smells of the one of the worlds best foods.
there’s a strong connection to the identity and history of the city of Almada, Portugal since is the birth place, and middle name as well, of one of the owners. we’ve brought the tiles on the facades, the Tejo River, the “cacilheiros” boats that crosses the river, neighbourhood families, the proximity of everyone to the flavours and smells of the one of the worlds best foods.
values of the brand refers are tradition and proximity, where everyone is a family and the quality and careful selection of products, highlight and elevate the portuguese flavours as a distinct place in the city of London.
