| yesteryear re-branding |
the concept of yin yang - "describing how obviously opposite or contrary forces may actually be complementary, interconnected, and interdependent in the natural world" - came to me during the rebranding process of Yesteryear Vintage.
old clothes are tossed to the side, forgotten about from their former owner's.
a new, fresh life is made for them when an individual purchases their 'new' (but old piece) of clothing - thus, the opposite forces acting as complimentary.
like a flower grows and blooms, its seeds are tossed. but a new life is formed, where it blooms once again.