Keonna Strauss's profile

yin yang rebranding

| yesteryear re-branding |

the concept of yin yang  - "describing how obviously opposite or contrary forces may actually be complementary, interconnected, and interdependent in the natural world" - came to me during the rebranding process of Yesteryear Vintage. 
old clothes are tossed to the side, forgotten about from their former owner's. 
a new, fresh life is made for them when an individual purchases their 'new' (but old piece) of clothing - thus, the opposite forces acting as complimentary. 
like a flower grows and blooms, its seeds are tossed. but a new life is formed, where it blooms once again. 
yin yang rebranding
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yin yang rebranding

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