ROAR BIKES UX DESIGN PROJECT –
(Work in Progress)
Building an e-commerce website for people to browse and purchase for Roar Bikes
(The project is part of a design course - “UX Design Essentials - Adobe XD UI/UX Design” – Udemy Course)
Roar Bikes – We are….
Roar Bikes is a manufacturer of small run, contemporary bicycles sold exclusively from their own website. As of now they have 3 models of bikes to purchase online and are slowly growing their business.
Roar Bikes, believing in buyers creating stories using their bikes and hence wants to create a great user experience on their website.
To have a low carbon footprint, they want to have only online presence.
Roar Bikes believe in buyers creating stories using their bikes and hence wants to create a great user experience on their website. They believe that the humanity has done enough damage to mother earth, and going back to basics is the only solution. Bicycling has been a passion for the founders of Roar Bikes and they want to encourage using bicycles as a means of transport for passionate riders. They believe this helps living a sustainable and healthy life which is good for the earth and the riders.
Let’s begin the ride….
To come up with a Problem statement leading to an iterative process of design leading to a solution, a thorough UX design process was followed. With this effort, a solution that will satisfy the buyer and the business owner is accomplished.
PROBLEM STATEMENT
How might we help Roar bikes website to cater to buyers for an easy and clear shopping experience and trustworthy payment and checkout?
By providing clear information about available models and options and deals
By providing secure, easy to use checkout and payment screens
By providing information about their beliefs
By providing data on lesser carbon footprint using bikes
By providing information about physical and mental health using bikes instead of cars and being indoors
PROJECT VISION
“To design an online e-commerce platform that provide buyers to make hassle-free purchase decisions according to their requirements of bikes and accessories keeping in mind their health and safety issues to gain trust and recommendations”
RESEARCH
A target persona was formed as follows as a key take away from the research.
– Persona –
Jake – Graphic Designer in LA
Has strange & interesting versions of everyone else’s everyday objects
An offbeat personality having handmade shoes, and pink backpack, tattoed arms
Sustainable practices like buying from local responsible crafts people, doesn’t own a car and brings reusable cup to coffee shop
Cycles to work
Needs his bicycle to be practical but unique
COMPETITIVE ANALYSIS
Similar websites were studied and explored to help know about the product, market and get clear goals of how the new website for Roar Bikes should be. Features, functions and experiences were compared and the analysis is shown as below:
FEATURE ROADMAP
Focussing on what the Roar Bikes website needs after analysing the competitors, a feature roadmap is built as follows. It is important to have the feature roadmap to get a direction to start building the website.
https://docs.google.com/spreadsheets/d/1C2TsvBsTJezHTIhzkjo2RqHeoZGRwUwhivGPiYDq_ok/edit?usp=sharing
Please check the above link for Feature Roadmap spreadsheet
CUSTOMER JOURNEY MAP
ROAR BIKES – INFORMATION ARCHITECTURE
LOW FIDELITY PAPER SKETCHES
Starting out with paper and pencil to sketch low-fidelity iterations, help in getting the overall idea about the flow of the website. It is easy to modify and iterate.
For more Low-fidelity paper sketches, please click on the below link:
https://drive.google.com/drive/u/0/folders/172Tz2tooPidnaKjx7Eae2Kbs3-gBvh21
Mood Board For High Fidelity Designs
