R U N G T A R O Z
Rungta’s Roz: A cup of chai, every day, for everyone
Partner-in-charge & Creative Director Itu Chaudhuri | Art Director Itu Chaudhuri | Design Concept Niloy Kundu, Archie Pareek | Design Development Niloy Kundu, Ashok Dey | Illustration Niloy Kundu, Ritu Kumari | Design Options Niloy Kundu, Archie Pareek | Print Supervision Niloy Kundu | Project Duration 6 months
Rungta’s ‘Roz’, is a budget blend. It’s name Roz (or everyday) implies a tea for daily consumption, signalling economy. We used the everyday Indianness of tea to cement Roz’s identity and positioning with the pack design as the vehicle.
read more about this project at www.icdindia.com
