Identity of 25 years

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The identity of 25 years

Client: Medina Turgul DDB

Project: 25th Year Anniversary Identity Design

Credits: ECD - Ertuğ Tuğalan AD - Kaan İşcan, Tolga Özbakır CW- Hakan Bıçakcı

We wanted to create a new identity that represented everyone who has been a part of Medina Turgul DDB over the last 25 years. To accomplish this, we gathered the data of over 1700 employees past and present. Some who had worked for only 1 month, some for over 10 years. This data was then arranged according to time spent and also department. This way, each colored bar represented a different and unique employee. Out 25th anniversary corporate identity created by visualizing the data of 25 years of Medina Turgul DDB. Helping make our 25th anniversary celebration more meaningful for all our employees.