Pollution affects everybody – through the air we breathe, the water we drink or the land we grow our food on. Pollution is also one of the main reasons for the loss of biodiversity. It reduces the ability of ecosystems to provide services such as carbon sequestration and decontamination. But it can be prevented. The EU Action Plan toward a Zero Pollution Ambition is a key action of the European Green Deal scheduled for spring 2021. It will help to create a toxic-free environment across the EU by better monitoring and, reporting, and by preventing and remedying pollution from air, water, soil, and consumer products.
High-level political debates, awards, virtual exhibitions, preview features and side-events, plus the 600+ of Green Week Partner activities being staged all over Europe, from mid-May to mid-June. This is the largest environmental conference in Europe. And this is Green Week 2021.
Humans and nature are interdependently intertwined in an intimate relationship that is both reciprocal and continuously evolving. The overarching theme of this concept is found within this spirit of nature.
Visual is designed to motivate and inspire people to live in harmony with nature in a way that ensures that both thrive. The imagery evokes a sense of inner peace that can be achieved by realising the Zero Pollution Ambition. The slightly abstract and imaginative aesthetic and forward-looking orientation amplifies the Zero Pollution Ambition message, which is even further highlighted with the use of imagery depicting the main natural elements (air, water, soil).
