VIETNAM YOUNG SPIKES 2017
*Silver Prize for Integrated Campaign*
Team:
TRANG CAO - Ideation and Copywriting
KHANH VU - Art Director and Designer
The Brief: Plastic pollution has been an issue damaging the marine environment and the ecosystem in Vietnam. However, people have shown little to no concern about it. Together with the Ministry of Natural Resources & Environment, the creative team will propose a solution to tackle the problem by using the target audience's insights.
The Target Audience: Tourists and villagers living by the sea from all ages.
