These interpretive signs were created to be placed along White Lick Creek Greenway, a new trail in Brownsburg that connects downtown businesses to Arbuckle Acres Park. 

These signs were created using social listening. Residents frequently asked questions on social media about nature and wildlife, and even though they didn't tag the brand account, I was still able to find what residents wanted to learn about. For example, a few residents had started a discussion about finding a mushroom along the trail and how gross it was that the parks department didn't keep the area clean. This sign helps teach residents the importance of fungi. 

Finally, I was able to include both English and Spanish on these signs in order to make them more inclusive for our community.