Tum yums
In this project we were told to create a B-Corp that provides the right nutrients and food to children that do not receive basic necessities such as healthy food.
I created the entire brand identity, visual style and all the print and digital deliverables for this brand.My brand is called Tum yums, which stands for Tummy and Yummy to attract children into buying the products and attracting parents for its healthy benefits and factors.
TUMMY + YUMMY = TUM YUMS
Brief
We were requested to do an intense and thorough research on the topic we were given which was healthy eating for children.
we need to create an entire style guide for the first time for the entire brand and all the rest of the deliverables will be based on these guidelines.
Tum Yums has a bright and vibrant logo it has an apple symbolizing healthy fruits and freshness. The typography used is a leaf like green coloured font to show the customer that it is a organic brand but yet fun loving and playful because of its rounded and curvy edges. As i already created the logo now i need to search for inspirations of different style guides so that i can implement it into my style guide that i will be creating
I created a style guide for the brand to show the guidelines of tum yums brand. it consists of the colors used, typography, the mission and vision of the brand and many for rules for designers.
PRINT AND DIGITAL DELIVERABLES
I created a magazine, flyer, banner, infographic and packaging. I also did mockups for the brand products and the healthy benefits for eating Tum yums products is mentioned in the infographic, magazine and the website that i have created. i also created banner to have a call to action so that our audience can also interact and get to know the brand better.
