In the first part of Skypark case we talked about the research part and the overall logic of the wayfinding system. The second part is about design solutions and the final result for wayfinding all along the way to the park. 

Although the park was situated on the road from Sochi to mountain resorts and the bridge could be seen from almost any point, the turn to the bridge was hard to notice as well as the winding road there passing through a pretty crowded residential area.  

Our first aim was to find a bold and visible architectural solution, such as a monumental sign, for the turn to the park, the parking entrance and the entrance to the park. At all times we were restricted by the visual system guide we had created. 

As a starting point we used a bubble-shaped graphic element that we turned into an exclamation mark with text and other elements. The biggest element was the logo, at the bottom of the sign we placed additional information about the direction visitors were going and the distance to the park. We used metal gauze as the base and attached all graphic elements to it. This allowed us to make a large and noticeable object while keeping it light and almost transparent.

The turn to the park and the parking entrance was marked by a horizontal sign easily noticeable from the road. The horizontal sign was scaled in accordance with the surroundings and worked great as well. 

The third sign was located at the park entrance, it served as a final point of the route and marked the pedestrian entrance. It was vertical and had a logo as well as showed directions to the ticket offices and entrance. 

The whole parking territory was comprised of terraces, each of them for a certain type of vehicle. At the key points we put signs with all necessary information. The rest of the information was communicated by road signs. 

The parking signs were simple and informative: they showed the level you were on, the type of vehicle that could park there, what levels were located above and below, the entrance to the park, toilets and smoking areas. We tried to collect all possible questions and prioritize them. 

The metaphor of steps in the wayfinding system allowed to tie the solution to the landscape. Finding your way around the parking lot became intuitive. Each parking level you are currently on was more detailed and in a brighter colour. Levels above and below were more neutral and contained text. Icons served to separate text blocks. Smaller text was meant for pedestrians: park entrance, bus station, toilet, smoking areas. The levels for disabled visitors’ vehicles and taxis were made closer to the park entrance. 

Although we designed the parking lot wayfinding, we still kept in mind that it was for an amusement park. So we tried to be funny and simple in communication. All texts were translated into English. 

For the parking signs we used the same solution as for the big road sign — metal gauze. It did not contradict the surroundings and was easy to maintain. 

To help visitors remember their level we used colour coding together with the level number, vehicle type icons and emotional exclamations that came to mind after visiting the park. Colours were chosen from the brand colour palette: the main blue colour was used for the first two levels, yellow — for taxi level and the rest for other levels. 

All the solutions were tested, revisited and prepared as work files ready for production. 

The result of the second stage of the project was to design a simple and easy wayfinding system on the way to the park and in the parking lot that would not distract visitors from getting the brightest emotions of their lives. This part is going to be followed by a detailed story of how we developed the wayfinding system inside the park. 

Alyona Naumova, Producer

Egor Myznik, Creative Director

Mikhail Ivanov, Art Director

Maria Sinyutina, Art Director

Alia Karnaukhova, Designer

Irina Purtova, Designer

Evgeniya Khludentsova, Designer

Nikita Boldyrev, Architect

Oleg Ahn, Content Producer

Anna Volkova

Artyom Leontyev, Head of Marketing and Sales, Skypark

Olga Troyanova, Advertising Manager, Skypark